Brand presence
+10–20%
Regional designs give your hotel its own identity, one guests recommend.
Surveyed brand managers estimate that consistent branding can increase revenue by 10 to 20%.
Source: Lucidpress, The State of Brand Consistency, 2021. Estimate by surveyed brand managers, not a measured value.
Wayfinding
−50%
Clear routes in the hallways take pressure off guests and the front desk.
In a hospital case study, the longest observed walking time dropped from 80 to 40 minutes after an improved wayfinding system was installed.
Before80 min
With new wayfinding40 min
Source: Ford, Fisher, Paxman-Clarke & Minichiello, Design for Health, 2020